Why Brain Health Advice Still Looks Like Wellness, Even as the Science Moves On

Why Brain Health Advice Still Looks Like Wellness, Even as the Science Moves On

For years, the dominant advice for protecting brain health has sounded reassuringly familiar. Exercise regularly. Eat a balanced diet. Get enough sleep. Stay socially engaged. The guidance echoes broader wellness culture and is often delivered with the same confidence. But neuroscience has been moving in a very different direction. While public messaging still frames cognition…

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Why Intermittent Fasting Is Gaining Popularity Among Gen Z — and Where the Conversation Goes Wrong

Intermittent fasting has become one of the most talked-about wellness trends of the past decade, but its newest and fastest-growing audience may come as a surprise. Increasingly, members of Gen Z are engaging with fasting-related content, sharing experiences online, and incorporating the idea into broader lifestyle conversations.  Unlike previous generations, however, Gen Z’s relationship with…

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How Artificial Intelligence is Turbocharging Drug Discovery, Slashing Timelines, and Attracting a Flood of Capital

How Artificial Intelligence is Turbocharging Drug Discovery, Slashing Timelines, and Attracting a Flood of Capital

The pharmaceutical industry, long characterized by its high costs, high risks, and slow pace, is in the throes of a profound revolution. The catalyst? Artificial Intelligence. Once a futuristic concept, AI is now a powerful, tangible force in research laboratories, attracting unprecedented levels of investment as it promises to dismantle the traditional barriers to developing…

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The Science Behind Ibogaine: Potential Physiological Benefits

The Science Behind Ibogaine: Potential Physiological Benefits

Ibogaine, a psychoactive alkaloid derived from the West African Tabernanthe iboga shrub, has gained attention primarily for its potential in treating substance use disorders. However, emerging research, including preclinical studies and observations from clinical settings abroad, suggests that its multifaceted action on the central nervous system (CNS) may lead to a range of profound physiological…

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Business Strategies

Business Strategies: Building the Blueprint for Success

Every business, whether a startup or a global corporation, needs a set of strategies to thrive. Business strategies serve as the foundation for decision-making, growth, and sustainability. They help companies identify opportunities, overcome challenges, and align their goals with actionable steps. Without a strategy, businesses risk losing direction and falling behind in competitive markets. The…

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